Luke Caish-Sadlek

Work

Approach About

Australian-born, Berlin-based, creative problem solver. Working with a strategic approach across products, services, and experiences.

Founderland

Helping women of colour founders succeed when pitching their next big idea with a AI-powered pitching experience.

Experience strategy
Product design
AI integration

Founderland

Helping women of colour founders succeed when pitching their next big idea with a AI-powered pitching experience.

Experience strategy
Product design
AI integration

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Lancôme

Guiding beauty shoppers towards a lifetime of happiness with a new experience vision for luxury make-up and skincare e-commerce.

Experience strategy
Design vision
User testing & validation

Project under NDA

Experience strategy
Design vision
User testing & validation

Project under NDA

A black Lancôme logo on a white background

Eucerin

Launching a user-centric digital eco-system to deliver life-changing skincare online in 50+ countries worldwide.

User research
Experience strategy & vision
Mutli-channel design system

Eucerin

Launching a user-centric digital eco-system to deliver life-changing skincare online in 50+ countries worldwide.

User research
Experience strategy & vision
Mutli-channel design system

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Mockup showing mobile and desktop view of the final Eucerin e-commerce website on a pink background

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Eucerin research artefacts including personas and journey mapping
User flows and high-fidelity wireframes for Eucerin’s e-commerce website
Various final mobile-first UI designs for the Eucerin website on a dark blue background

PayPal

Crafting a 3 year product vision of the future of the mobile payment wallet, helping everyone pay, send, and save smarter.

App product vision
Concept storyboarding
Journey development

App product vision
Concept storyboarding
Journey development

Project under NDA

A white PayPal logo on a rich blue background

E.ON

Fast tracking digitalisation and sustainability with a omnichannel digital design system, bringing good energy to everyone.

Creative co-lead
Brand design vision
Digital design system

E.ON

Fast tracking digitalisation and sustainability with a omnichannel digital design system, bringing good energy to everyone.

Creative co-lead
Brand design vision
Digital design system

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A selection of design system elements from the E.ON Joule design system

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Notional examples of the invisible structure behind the layouts and designs
A screenshot of the welcome page of the E.ON Joule design system
Mobile, tablet, and desktop mockups of the various pages using the design system

YouTube

Imagining the future of the creator economy with an audience-centric product design vision for YouTube Studio.

Experience vision
Product design system
Vision pitch film

Project under NDA

Experience vision
Product design system
Vision pitch film

Project under NDA

A white YouTube logo on a bold red background

Continue to my approach


Reach out and say hello ☻
via luke@calek.co or LinkedIn